Reaction to "The Merchants of Cool"

Overall I couldn't believe the amount of effort corporations put into researching "cool." The clip was dated showing music and advertising that I remember from early middleschool, but nonetheless I was still in shock at how much teenagers affect advertising and vise-versa. As far as some teenagers trying to create and be a part of an unmarketable sub-culture, I believe that now matter what, they will eventually become mainstream and, as the clip put it, sellout. The band Insane Clown Posse or ICP shown was a perfect example of that. Needless to say the next time I see an advertisement, I'll hopefully think twice before I make an opinion on the product being sold.